In an exciting email we got, word is that The region’s beloved celebrity make-up artist, Joelle Mardinian, has recently joined forces with leading cosmetics brand Max Factor, for the newly created role of regional creative consultant. As a well-known TV personality and trusted expert in the field, Joelle not only adds flair and finesse to each style she creates, but she also fundamentally understands what beauty means to Middle Eastern women.
Joelle Mardinian, Regional Creative Director Max Factor with Pat McGrath, Global Creative Director
“I’m very excited to be working with Max Factor. This is a great opportunity for me to express my passion of enhancing women’s beauty through creating colorful and dramatic looks they can achieve at home.” said Joelle.
Joelle owns the salon Maison de Joelle in Jumeirah, dubai. and stars in her own TV show ‘Joelle’ on MBC, which is a huge hit among beauty fans and general viewers alike in the region and im sure most of you have watched before as i am one of her biggest fans and had the pleasure of meeting her at the dubai fashion week last year! amazing lad...
The beauty guru, who recently met with Max Factor’s Global Creative Director, Pat McGrath, in London - will be working with the brand to create looks and provide advice on how to create fun, colourful transformations at home, starting with two new looks for the soon to be launched Max Color Effects range of eye shadow, lip gloss and nail polish.
“We’ve invested a great deal of time in researching the right fit for this unique position; not only were we seeking a partner with an understanding of women across the Middle East but also fresh new ideas in the beauty industry and a proven record of success,” states Christian Doose, Marketing Director for Global Color Cosmetics - Procter & Gamble. “With nearly 15 years of experience in the beauty and fashion industries, Joelle’s intrinsic ability for developing innovative trends will help bring runway to ‘real-way’.”
Max Factor has been enjoying success as the official make-up brand of a number of regional and international fashion events including London Fashion Week, Milan Fashion Week and Dubai Fashion. Using inspiration from the catwalk, Max Factor enables women around the globe to create beautiful and fashionable make-up looks for their moment in the spotlight, whatever the occasion.
Thank you for the news Aline!!
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