NOWNESS.COM partners with NET-A-PORTER.COM!!

London and New York, September 14, 2010. NET-A-PORTER.COM,  the world’s premier online luxury fashion retailer, and NOWNESS.COM, the luxury lifestyle website created by LVMH, have joined forces to produce 

Chronology –  a short fashion film by  I Am Love Director Luca Guadagnino.

"NOWNESS.COM believes in the power of original and exclusive 

short film as an innovative tool for artistic expression. In fact, we have made

 numerous exciting and creative short films since our inception.

We were delighted to partner with NET-A-PORTER on this project to

bring our users this intriguing new way

to showcase fashion."

KAMEL OUADI, EVP DIGITAL, NOWNESS.COM

The film, in which model Mariacarla Boscono, styled by Cathy Edwards, Fashion Director of Another Magazine, wears key pieces from fall 2010 by Chloé, Yves Saint Laurent, Miu Miu, Valentino, Christopher Kane and more, premieres in NET-A-PORTER’s online magazine and NOWNESS on September 15. Allof the outfits featured in Chronology will be available to buy at NET-A-PORTER.

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