Photo Courtesy: Advertising Age
You READ IT right!
Pepsi will be naked, if Argentina wins the World Cup 2010!
As you all have heard, Diego Maradona, the coach for Argentina's football team competing
in the FIFA world cup 2010, stated he will run the streets of Buenos Aires undressed if his team
becomes champions this year and the Soft drink Giant agreed to do the same with the launch of its recent campaign!!
BBDO Argentina created print ads for teh company illustrating what the un-labeled bottles will look like with only a blue label around the neck of the bottle stating:
"if the coach goes naked, we will too. Pepsi promises"
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