Alexander McQueen launches the Heroine handbag

Meet the Heroine, Alexander McQueen's new 'It Bag' which goes on sale today. Warning: may be addictive.

Zoe Saldana and her black leather medium-sized Heroine handbag. Photo: Getty

We love it when a new hero bag comes to market so we have something fresh to drool over, pine for and covet. The latest object of our affection comes courtesy of those accessory maestros at Alexander McQueen, who today launch their new baby, the 'Heroine' (see what they did there?).

The Heroine in black croc, 127,892 AED. PHOTO: Dan Tobin Smith

Described by McQueen as a "timeless luxury piece" the Heroine is the luxe love child of the satchel and the doctor's bag, with a teardrop profile and short, tote-style handles.

It comes in a small, rectangular shape, and a medium square form (already spotted swinging on Zoe Saldana's arm), and is basically a total beauty.

To mark the launch, and McQueen's increased focus on accessories, the Heroine is starring in its very own campaign shot by renowned still life photographer Dan Tobin Smith in which she sits in all her black croc amazingness spot lit on a crisp white graphic backdrop.

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Alexander McQueen Fall/Winter 2011 Campaign Ad

Designer for McQueen 'Sarah Burton' shows off her gorgeous futuristic designs in Fall 2011 campaign ads. Photographed by David Simms and modelled by Raquel Zimmermann both create a gothic inspired themed.

image sourced from front-row-view

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RESORT 2012: Alexander McQueen

Staying true to Alexander McQueen's Style may he RIP... 

We can see a little twist and im kinda liking this... 

of course nothing compares to his old masterpieces! 

But lets give Sarah Burton a Round of Applause As she carries the brand beautifully

ahead .. 

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Rising Brand: Alexander McQueen!

Rising Brand:

Alexander McQueen

With the opening of the Alexander McQueen exhibit at the Metropolitan Museum of Art and Kate Middleton's royal dress being designed by Sarah Burton, there's been a lot of buzz around McQueen. 

Currently at #3 on Polyvore, the label is known for its dramatic, gorgeously constructed designs. 

Here's a look at some of the most popular Alexander McQueen pieces.

always been a FAN always will!

you have to admit there is something soooo seductive in wearing a piece of ART 

that tends to bring out the true meaning of Fashion on EDGE!

personality!!!! Alexander McQueen is full of that! 

The Clutches are ones u can keep ur hands off!!

to the ones who own one.. i bet u couldn't even decide which to buy!

They are all so beautiful and so unique!

and they DRESS up almost any outfit!

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Alexander McQueen:Exhibition At The Met Museum of Art

The Metropolitan Museum of Art has offically opened its tribute to Alexander McQueen in New York City. 'Alexander McQueen:Savage Beauty' Costume institute Exhibition, celebrates a lifetime of work by legendary 'Lee McQueen', His signature designs are showcased for all Fashion and Art lovers around the world. His creations are unforgettable and will always continue to be an inspiration.

The Exhibtion runs from May 4th until July 31st 2011

Images sourced from front-row-view

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