Alexander McQueen launches the Heroine handbag

Meet the Heroine, Alexander McQueen's new 'It Bag' which goes on sale today. Warning: may be addictive.

Zoe Saldana and her black leather medium-sized Heroine handbag. Photo: Getty

We love it when a new hero bag comes to market so we have something fresh to drool over, pine for and covet. The latest object of our affection comes courtesy of those accessory maestros at Alexander McQueen, who today launch their new baby, the 'Heroine' (see what they did there?).

The Heroine in black croc, 127,892 AED. PHOTO: Dan Tobin Smith

Described by McQueen as a "timeless luxury piece" the Heroine is the luxe love child of the satchel and the doctor's bag, with a teardrop profile and short, tote-style handles.

It comes in a small, rectangular shape, and a medium square form (already spotted swinging on Zoe Saldana's arm), and is basically a total beauty.

To mark the launch, and McQueen's increased focus on accessories, the Heroine is starring in its very own campaign shot by renowned still life photographer Dan Tobin Smith in which she sits in all her black croc amazingness spot lit on a crisp white graphic backdrop.

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