Luxury accessories brand Kate Spade has signed a new deal to expand into the Gulf Region.
Kate Spade New York has signed a new distribution partnership with Jashanmal Group in the Middle East.
According to Arabian Business the new deal will cover exclusive distribution across UAE, Kuwait, Qatar and Bahrain and will include women’s ready to wear, handbags, small leather goods, fashion accessories and jewellery.
Kuwait’s 360 Mall was the first stop along Kate Spade’s Middle East expansion, with the Dubai Mall outlet opening in April.
Craig Leavitt, CEO of Kate Spade New York told Arabian Business: "We are confident that the Middle East market will be a key growth area for us, and intend to have a meaningful presence in the region, opening in three new markets in the months ahead.
"We are excited about our distribution partnership with the Jashanmal Group as they have a proven track record of strong brand management and aggressive growth plans.
"This launch coincides closely with our expansion into Europe, having opened two stores in London last fall, as we recognise the importance of traffic moving between these two markets."
Tony Jashanmal, Group executive director, added: "We are delighted to announce our association with Kate Spade New York which is one of the fastest growing brands in the US.
"We are confident that this is an excellent addition to our portfolio of accessible luxury lifestyle brands and we are sure that it will offer our consumers an unparalleled sophisticated shopping experience."
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