Tiffany unveils NEW Rubedo Metal to mark 175th Anniversary

TIFFANY UNVEILS NEW RUBEDO™ METAL TO MARK ITS 175TH ANNIVERSARY

Debut Marks the Next Milestone in Tiffany’s Great Legacy

In honor of its 175th anniversary, Tiffany & Co. unveils RUBEDO™ metal, an exclusive new jeweler’s metal. RUBEDO™ metal is the first such creation in Tiffany’s history and takes its place among the most beautiful metals in the world. “Rubedo” is a Latin word meaning redness. In the medieval philosophy of alchemy, Rubedo was the title of the very highest achievement, when matter and spirit fused to create something of rare beauty.

This triumph is perfectly expressed in Tiffany’s new RUBEDO™ metal, which marries the richness of gold, the brilliance of silver and the warmth of copper. Metallurgists experimented with different ratios over a long testing period until they achieved the desired color, radiant with the glow of “first light” that awakens a sense of wonder and ennobles the spirit. In addition, this unique alloy is lightweight yet strong, polishes to a smooth luster and isexceptionally flattering to the skin.

The collection is available at select Tiffany & Co. stores worldwide and at tiffany.com.

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